Meet the Team
John C. Senall
Principal and Founder, Senior Consultant and Owner
Prior to founding Mobile First Media, John worked as a communications and marketing director for over two decades. He led strategy and teams for organizations including the University at Buffalo and Roswell Park Cancer Institute, where his work helped raise over $200 million for research and capital programs. He began his career as an advertising copywriter for Sinclair Broadcast Group, River City Broadcasting and Eric Mower & Associates.
John speaks frequently at conferences about mobile communications, social media, emerging digital strategies and consumer/user experiences. He has been a contributor to the Digital Health Post, mHealth news, and serves on the boards of the PRSA Health Academy, PRSA Northeast District and the Amherst Soccer Association. Read full bio.
Mobile, App and Responsive Web Development
Blake brings 15 years of experience building web, mobile and gaming applications for both small and large companies. He previously worked as a senior software developer for Teladoc, America's first and largest telehealth provider, as an analyst/developer for Lockheed Martin Aeronautics and enilon, and as a developer for WellMatch—a healthcare price transparency tool helping employees manage their health care budgets and providers.
Blake has a variety of experience in building niche-based social sites, online assessment tools, mobile games, and portals. He is passionate about technology and is also an accomplished musician and composer.
Kerry Jones Waring
Project and Content Direction, Social Media/Video Strategy
Before working with Mobile First Media, Kerry served as the Marketing Communications Manager for the New York State Center of Excellence in Bioinformatics and Life Sciences, where she developed and implemented marketing, communications, web and digital communication strategies and tactics for the Center and its programs.
She previously served as the Senior Communications Coordinator for the Roswell Park Alliance Foundation, working with clinical and research staff, philanthropic leaders and volunteers on behalf of Roswell Park Cancer Institute; at the Metropolitan Jewish Health System in Brooklyn, NY; and at Kaleida Health.
Mobile, Web Development, Software Architect & User Experience
Christopher Pempsell is a software architect and senior consulting partner of Mobile First Media through his business Pempsell Design. His experience includes work with start-ups, non-profits, enterprises and several fortune 500 companies. Chris’s recent client list includes Capital BlueCross, HSBC, State of New York, State of New Hampshire, South Portland Maine, Comcast, Post Acute Medical and Geneia Healthcare.
Chris brings value to his work with Mobile First Media through deep industry knowledge in a wide range of enterprise level platforms, solutions and business process automations.
Search Engine Optimization, Digital Marketing and Google Specialist
Mark is a Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO) and content marketing expert. He is our resident Canadian (a couple blocks north of us in Toronto) and focuses his work for MFM on social and key phrase rank strategies, outcome measurement and analytics.
Mark has more than a decade of experience and held previous positions with Advoca Interactive and 9th Sphere, both in Toronto, Canada. He has completed more than 450 website and optimization projects thus far.
He also has a background as a writer, and studied English, Film, Playwriting and Screenwriting prior to his immersion into the Web and SEO/SEM worlds.
Mobile, App and Responsive Web Development
Gary Wardell has been helping drive innovation and results for the IT and web offices of corporate and government organizations for over four decades.
Prior to his consulting partnership with Mobile First Media and founding his own firm, GW Systems, he served as CIO for Coefficiency and Trust Title Company, and CTO for Approval Systems.
Gary also was a software specialist, programmer and analyst for organizations including GSA, UNISIS, the US Department of State, Architect of the Capital and the US Army.
Animation, Design, Video Post Production and 3D Modeling
Jay is a highly skilled 3D and 2D animator and a 2009 graduate of Full Sail University, located in Winterpark, Florida—considered one of the top universities in America in the animation, gaming and entertainment fields.
While at Full Sail, Jay received his bachelor's degree in Animation, Interactive Technology, Video Graphics and Special Effects. He was salutatorian of his class and the winner of the Course Director's Award in 2D animation and creative writing.
He recently worked as a post production and compositing specialist on the feature film, Let Them Have Their Way.