Meet the Team
John C. Senall
Principal and Founder, Senior Consultant and Owner
Prior to founding Mobile First Media, John worked as a communications and integrated marketing director for over two decades. He led strategy and teams for organizations including the University at Buffalo and Roswell Park Cancer Institute, where his work helped raise over $200 million for research and capital programs. He began his career as an advertising copywriter for Sinclair Broadcast Group, River City Broadcasting and Eric Mower & Associates.
John speaks frequently at conferences about digital and mobile communications, social media and consumer/user experiences. Read full bio.
Mobile, Web Development, Software Architect & User Experience
Christopher Pempsell is a software architect and senior consulting partner of Mobile First Media through his business Pempsell Design. His experience includes work with start-ups, non-profits, enterprises and several fortune 500 companies. Chris’s recent client list includes Capital BlueCross, HSBC, State of New York, State of New Hampshire, South Portland Maine, Comcast, Post Acute Medical and Geneia Healthcare.
Chris brings value to his work with Mobile First Media through deep industry knowledge in a wide range of enterprise level platforms, solutions and business process automations.
Search Engine Optimization, Digital Marketing and Google Specialist
Mark is a Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO) and content marketing expert. He is our resident Canadian (a couple blocks north of us in Toronto) and focuses his work for MFM on social and key phrase rank strategies, outcome measurement and analytics.
Mark has more than a decade of experience and held previous positions with Advoca Interactive and 9th Sphere, both in Toronto, Canada. He has completed more than 450 website and optimization projects thus far.
Mobile, Web & Database Development
Gary Wardell has been helping drive innovation and results for the IT and web offices of corporate and government organizations for over four decades.
Prior to his consulting partnership with Mobile First Media and founding his own firm, GW Systems, he served as CIO for Coefficiency and Trust Title Company, and CTO for Approval Systems.
Gary also was a software specialist, programmer and analyst for organizations including GSA, UNISIS, the US Department of State, Architect of the Capital and the US Army.