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Brian Solis gives a lowdown on why marketers need to invest in mobile to support the entire customer journey. The truth is that "mobile-first" should be the standard for all things digital.


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Posted: Jan 28, 2015

Feb, 2015 Blog Posts


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Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.


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The IAB is urging marketers to aim for 70% viewability on campaigns this year, and if marketers are going to take the challenge seriously, perhaps they need to look more closely at behavioral targeting.


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Michael Barris of Mobile Marketer reflects on Vonage’s integration of a mobile application with an Android Wear smartwatch. Android anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages with…


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In a new report from BI Intelligence, we cut through the mPOS hype by analyzing the needs of the retailers that have adopted the technology, and interviewing merchants to find what works and what doesn't.


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Caitlynn Bohannon, Mobile Marketer, analyzes the findings of a new study on mobile news. As mobile audience are on the rise, 50 news and media sites studied were chosen by The Search Agency’s team of mobile experts, who analyzed which sites were aligned w…


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21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billio…


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Posted: Jan 06, 2015

Jan, 2015 Blog Posts


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2015

Posted: Jan 06, 2015

2015 Blog Posts


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Lee Stuart, writing for The Drum, gives some solid reason why content personalization will blow up in 2015. In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audienc…