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21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billio…


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Lee Stuart, writing for The Drum, gives some solid reason why content personalization will blow up in 2015. In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audienc…