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The field of public relations has moved beyond measuring outputs like press coverage to measuring outcomes and looking at the full impact PR has on a business. This session provides essential measurement and analytics methodologies that shape PR and integ…


Category: Digital Marketing
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How many words should an email be to get a reply? What tone should you use? Tips from a major study of 5.3 million emails offer tips and advice.


To Block or Not to Block

Posted: Sep 09, 2015
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Blocking ads on mobile is gaining even more popularity among consumers, and now apple is taking its own steps to help that move forward. But is it a 100% good thing for us all? Not if ads pay for all our free services like Facebook, YouTube, Google and mo…


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With the possibility of future EU legislation, is it possibly to end the monopoly?


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The IAB is urging marketers to aim for 70% viewability on campaigns this year, and if marketers are going to take the challenge seriously, perhaps they need to look more closely at behavioral targeting.


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21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billio…


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Lee Stuart, writing for The Drum, gives some solid reason why content personalization will blow up in 2015. In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audienc…