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Social Media Turns Tween

Posted: Nov 06, 2016
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Social media turned 10 years old this fall, What has its impact been in our business and personal lives? And what is its impact and influence in the history of modern communication? By John Senall


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Learn how Fisher-Price is integrating its PR and digital marketing efforts to connect and engage with today’s generation of parents through the successful and ongoing Best Possible Start campaign. The campaign launched in January 2015 and includes a globa…


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With the possibility of future EU legislation, is it possibly to end the monopoly?


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Parmy Olson, a staff writer for Forbes, gives us a look at why Facebook was the only form of social media to dip in popularity.


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Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.


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The IAB is urging marketers to aim for 70% viewability on campaigns this year, and if marketers are going to take the challenge seriously, perhaps they need to look more closely at behavioral targeting.


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Caitlynn Bohannon, Mobile Marketer, analyzes the findings of a new study on mobile news. As mobile audience are on the rise, 50 news and media sites studied were chosen by The Search Agency’s team of mobile experts, who analyzed which sites were aligned w…


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21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billio…


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Lee Stuart, writing for The Drum, gives some solid reason why content personalization will blow up in 2015. In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audienc…