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For some parts of mobile shopping, it’s all about the numbers. Chuck Martin of mCommerce Daily share's his advice and insights on a new major report, taking a look at all of this data and points out that the retail analytics objective is to make better op…


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Google has for years been the world’s most widely used search engine and a significant generator of traffic to websites, from major news organizations to mom-and-pop shops. Google remains the dominant search engine on every computing platform, its grasp o…


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While the mobile market seems to be gaining the attention of businesses everywhere, incentives are a becoming a new tool in the mobile commerce tool belt.


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Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails.


Apple is Crushing Samsung

Posted: Mar 13, 2015
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Apple is producing outstanding numbers currently, but is it enough to bury Samsung?


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Brian Solis gives a lowdown on why marketers need to invest in mobile to support the entire customer journey. The truth is that "mobile-first" should be the standard for all things digital.


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Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.


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Michael Barris of Mobile Marketer reflects on Vonage’s integration of a mobile application with an Android Wear smartwatch. Android anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages with…


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In a new report from BI Intelligence, we cut through the mPOS hype by analyzing the needs of the retailers that have adopted the technology, and interviewing merchants to find what works and what doesn't.


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Caitlynn Bohannon, Mobile Marketer, analyzes the findings of a new study on mobile news. As mobile audience are on the rise, 50 news and media sites studied were chosen by The Search Agency’s team of mobile experts, who analyzed which sites were aligned w…


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In the expanding world of mobile-integrated patient and provider communications, healthcare organizations are faced with a challenge and opportunity: creating best practices for a relatively new way to interact within and around health systems.


The Mobile Marketing Disconnect

Posted: Aug 12, 2014
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IDC's recently released report, Creating Business Value from Mobile-First Development Practices, shows proven business returns at companies investing in mobile. But only 16 percent have an enterprise-led mobile strategy. Mobility presents a new set of cha…


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