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The field of public relations has moved beyond measuring outputs like press coverage to measuring outcomes and looking at the full impact PR has on a business. This session provides essential measurement and analytics methodologies that shape PR and integrated marketing efforts.

Category: Digital Marketing
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Nearly nine-in-ten Americans today are online, up from about half in the early 2000s. Pew Research Center has chronicled this trend and others through more than 15 years of surveys on internet and technology use. On Thursday, we released a new set of fact sheets that will be updated as we collect new data and can serve as a one-stop shop for anyone looking for information on key trends in digital technology. To mark the occasion, here are four key trends illustrating the current technology landscape in the U.S.


Social Media Turns Tween

Posted: Nov 06, 2016
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Social media turned 10 years old this fall, What has its impact been in our business and personal lives? And what is its impact and influence in the history of modern communication? By John Senall


Google now has over 600 million AMP documents created by sites world-wide to dazzle mobile searchers with lighting fast speed and lower data usage.


Mobile Measurement of Satisfaction

Posted: Jun 27, 2016
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Are you using mobile and digital tools to improve your customer satisfaction measurement and follow-up? Read about easy ways to implement real-time feedback into your organizational processes that can boost brand satisfaction and positive word of mouth.


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How many words should an email be to get a reply? What tone should you use? Tips from a major study of 5.3 million emails offer tips and advice.


Internet of Things Forecast

Posted: Dec 13, 2015
How will the Internet of Things impact our world and everything in it? Read predictions and data from Business Insider.

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To Block or Not to Block

Posted: Sep 09, 2015
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Blocking ads on mobile is gaining even more popularity among consumers, and now apple is taking its own steps to help that move forward. But is it a 100% good thing for us all? Not if ads pay for all our free services like Facebook, YouTube, Google and more.


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Learn how Fisher-Price is integrating its PR and digital marketing efforts to connect and engage with today’s generation of parents through the successful and ongoing Best Possible Start campaign. The campaign launched in January 2015 and includes a global partnership with pop star, philanthropist and mom, Shakira, a Wishes for Baby viral video and social media campaign. At the heart of this case study, you’ll come to understand how Fisher-Price turned insights into action and continues takes an integrated approach to PR and digital marketing to drive brand leadership, buzz and affinity.


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If one takes the list of mistakes that app owners, businesses or developers make, there is one that stands out from the rest. This mistake is when developers judge their app traffic quality by how well it converts to a final event, for instance, a purchase in a short period of time. In real life there can be many events that take place before people proceed with a final action including a purchase, sign up or any other action that app owners consider as a major one.

Category: Apps

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