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Caitlynn Bohannon, Mobile Marketer, analyzes the findings of a new study on mobile news. As mobile audience are on the rise, 50 news and media sites studied were chosen by The Search Agency’s team of mobile experts, who analyzed which sites were aligned with mobile marketing best practices.


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21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billion business.


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Lee Stuart, writing for The Drum, gives some solid reason why content personalization will blow up in 2015. In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audience engagement and customer acquisition.