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News and views from the digital and mobile landscape
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Posted: Jul 19, 2015
If one takes the list of mistakes that app owners, businesses or developers make, there is one that stands out from the rest. This mistake is when developers judge their app traffic quality by how well it converts to a final event, for instance, a purchase in a short period of time. In real life there can be many events that take place before people proceed with a final action including a purchase, sign up or any other action that app owners consider as a major one.
Posted: Jul 16, 2015
For some parts of mobile shopping, it’s all about the numbers. Chuck Martin of mCommerce Daily share's his advice and insights on a new major report, taking a look at all of this data and points out that the retail analytics objective is to make better operating decisions and improve the shopping experience through the intelligent use of information. Find out why anyone tracking mobile shopping behavior should be aware that the data coming from shopping activities, it's starting to look like a tidal wave.
Posted: Jun 10, 2015
To promote sunblock use in children, FCB Brazil has created dolls that turn painfully red when exposed to harsh sunlight to promote sunblock brand Nivea. The cute dolls were given to parents and their kids at the main beaches in coastal capital Rio De Janeiro with the hopes of showing children the ill effects of going sunblock-free.
Posted: Apr 30, 2015
Google has for years been the world’s most widely used search engine and a significant generator of traffic to websites, from major news organizations to mom-and-pop shops. Google remains the dominant search engine on every computing platform, its grasp on the mobile market is slipping in the face of increased competition from “native” apps expressly meant for mobile devices.
Posted: Apr 09, 2015
While the mobile market seems to be gaining the attention of businesses everywhere, incentives are a becoming a new tool in the mobile commerce tool belt.
Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Posted: Apr 06, 2015
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails.
Posted: Mar 13, 2015
Apple is producing outstanding numbers currently, but is it enough to bury Samsung?
Posted: Mar 11, 2015
With the possibility of future EU legislation, is it possibly to end the monopoly?
Posted: Feb 28, 2015
With the passing of Leonard Nimoy, we're reminded of his character Spock's famous death scene in the Star Trek series of films. What can we learn from the dialogue, and what resonates or does not for your own Starship Enterprise?