John C. Senall
Principal, Founder & Senior Consultant
Prior to founding Mobile First Media, LLC and Digital Healthcom Group, John served as a director of integrated marketing, communications and public relations for more than 20 years at organizations including the University at Buffalo, Roswell Park Cancer Institute and the Buffalo Federation of Neighborhood Centers (a community health agency). John previously worked in the advertising/broadcast industry.
During his decade-long tenure at Roswell Park, his work helped to raise over $200 million for cancer research, treatment and capital programs. John also directed marketing and promotional strategy, co-branding and fulfillment programs with cause-related partners including DuPont, Dunkin' Brands, New Era Cap, Fisher-Price and the Coca-Cola Buffalo Bottling Company.
While serving as the Director of Integrated Communications for the University at Buffalo, John’s portfolio included leading and/or managing projects for the Office of the President, Office of Government and Community Relations, UB's School of Medicine and Biomedical Sciences, School of Public Health and Health Professions, School of Dental Medicine, School of Engineering and Applied Sciences and the School of Social Work.
His business now offers integrated digital, mobile and traditional communications solutions, including project management and/or direction services. As a consultant, John has assisted businesses from start-ups to universities, healthcare centers, B2B and B2C corporations.
He speaks regionally and nationally about digital communications, marketing, integrated content and other industry topics.
He is currently an executive committee member and programming chair of the national PRSA Health Academy, a section of the Public Relations Society of America (PRSA) representing more than 750 healthcare and pharmaceutical communications professionals. John also is the recent past chair of the PRSA Northeast District, which represents the interests of more than 1,000 communications professionals between Maine and Pennsylvania.