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Nivea Taps into Tech to Help Kids Avoid Sunburn

Posted: Jun 10, 2015
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To promote sunblock use in children, FCB Brazil has created dolls that turn painfully red when exposed to harsh sunlight to promote sunblock brand Nivea. The cute dolls were given to parents and their kids at the main beaches in coastal capital Rio De Jan…


Category: General
Tags : interactive advertising, education, health

21st Century Fox to buy TrueX Digital Advertising Company, is Interactive Advertising in?

Posted: Jan 08, 2015
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21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billio…


Category: Digital Marketing
Tags : digital marketing, advertising, interactive advertising, digital advertising

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