Smartphone Milestone: Half Of Americans Ages 55+ Own Smartphones
Nielsen, April 22, 2014
As of Q1 2014, for the first time, a majority of Americans of all age groups own smartphones. In fact, 51 percent of adults over the age of 55 now own smartphones, up 10 percent from Q1 2013, driving the growth in smartphone penetration to seven out of 10 Americans overall (70%). And smartphone penetration continues to grow every day, with 85 percent of recent acquirers picking smartphones when purchasing new handsets.