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Posted: Mar 11, 2015
With the possibility of future EU legislation, is it possibly to end the monopoly?
Posted: Feb 28, 2015
With the passing of Leonard Nimoy, we're reminded of his character Spock's famous death scene in the Star Trek series of films. What can we learn from the dialogue, and what resonates or does not for your own Starship Enterprise?
Posted: Feb 06, 2015
Parmy Olson, a staff writer for Forbes, gives us a look at why Facebook was the only form of social media to dip in popularity.
Posted: Feb 03, 2015
This article was written by Chad Storlie, author of Combat Leader to Corporate Leader and Battlefield to Business Success. Storlie is a retired U.S. Army Special Forces officer with more than 20 years of active and reserve service in infantry, Special Forces, and joint headquarters units. In addition to teaching, he is a midlevel marketing executive and has worked in marketing and sales roles for various companies, including General Electric, Comcast and Manugistics.
Posted: Jan 30, 2015
Brian Solis gives a lowdown on why marketers need to invest in mobile to support the entire customer journey. The truth is that "mobile-first" should be the standard for all things digital.
Posted: Jan 18, 2015
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
Posted: Jan 15, 2015
The IAB is urging marketers to aim for 70% viewability on campaigns this year, and if marketers are going to take the challenge seriously, perhaps they need to look more closely at behavioral targeting.
Posted: Jan 13, 2015
Michael Barris of Mobile Marketer reflects on Vonage’s integration of a mobile application with an Android Wear smartwatch. Android anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
Posted: Jan 12, 2015
In a new report from BI Intelligence, we cut through the mPOS hype by analyzing the needs of the retailers that have adopted the technology, and interviewing merchants to find what works and what doesn't.