PR Data, Its Story & Communicating Your Value

Posted: Mar 28, 2017

The field of public relations has moved beyond measuring outputs like press coverage to measuring outcomes and looking at the full impact PR has on a business. Join Robin Schell, APR & Fellow PRSA, and Dane Wiseman at the Public Relations Society of America (PRSANortheast District Conference on April 28 in Corning, N.Y., for a discussion on techniques for going beyond attitude and opinion research to see how campaigns translate into true public relations results.

Attendees will learn tips and tricks for various analytics platforms, case examples, and how to use triggering events to drive specific behaviors.

Katie Delahaye Paine will also present the luncheon keynote, "Surfing the Data Tsunami: How PR is using Data Analytics to Become Communications Superheroes."

I'll be presenting after lunch about Leveraging Digital Influence, Influencers & Trust for Impact and Outcomes. Join us for a full day of professional development and networking!

Check out the full line-up of presentations and speakers for PRxNE 2017. The price is affordable—just $200 for PRSA members, $225 for non-members and from $50-$75 for students. 



Category: Digital Marketing