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News and views from the digital and mobile landscape
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Posted: Feb 06, 2015
Parmy Olson, a staff writer for Forbes, gives us a look at why Facebook was the only form of social media to dip in popularity.
Posted: Feb 03, 2015
This article was written by Chad Storlie, author of Combat Leader to Corporate Leader and Battlefield to Business Success. Storlie is a retired U.S. Army Special Forces officer with more than 20 years of active and reserve service in infantry, Special Forces, and joint headquarters units. In addition to teaching, he is a midlevel marketing executive and has worked in marketing and sales roles for various companies, including General Electric, Comcast and Manugistics.
Posted: Jan 30, 2015
Brian Solis gives a lowdown on why marketers need to invest in mobile to support the entire customer journey. The truth is that "mobile-first" should be the standard for all things digital.
Posted: Jan 18, 2015
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
Posted: Jan 15, 2015
The IAB is urging marketers to aim for 70% viewability on campaigns this year, and if marketers are going to take the challenge seriously, perhaps they need to look more closely at behavioral targeting.
Posted: Jan 13, 2015
Michael Barris of Mobile Marketer reflects on Vonage’s integration of a mobile application with an Android Wear smartwatch. Android anticipates growth of the wearable technology market by letting users reject incoming calls and reply to text messages without having to take out their phone.
Posted: Jan 12, 2015
In a new report from BI Intelligence, we cut through the mPOS hype by analyzing the needs of the retailers that have adopted the technology, and interviewing merchants to find what works and what doesn't.
Posted: Jan 09, 2015
Caitlynn Bohannon, Mobile Marketer, analyzes the findings of a new study on mobile news. As mobile audience are on the rise, 50 news and media sites studied were chosen by The Search Agency’s team of mobile experts, who analyzed which sites were aligned with mobile marketing best practices.
Posted: Jan 08, 2015
21st Century Fox announced on Wednesday a deal to acquire the digital ad technology firm TrueX, signaling a push by traditional television groups to innovate in the TV ad market before digital competitors steal away a significant portion of the $65 billion business.
Posted: Jan 06, 2015
Lee Stuart, writing for The Drum, gives some solid reason why content personalization will blow up in 2015. In 2014 we have seen content marketing come of age; almost every brand and agency has embraced content marketing as a unifying strategy for audience engagement and customer acquisition.